Leveraging organic reach in your target market is not a one-time thing. You can’t just ‘set and forget’ your website and expect tangible results. This is particularly important for smaller businesses that compete in sectors with well-established competitors, who may have significant marketing budgets.
At Safeti, we have been able to sustainably grow our site to over 50,000 page views & >10,000 organic visitors per month. Despite being in a sector that is struggling for growth! It didn’t go unnoticed by those businesses that we support and collaborate with across different market sectors.
As a result, due to popular request from our Client base, we now offer a SEO Services solution to small & medium-size businesses.
Why partner with us for SEO Services?
Many companies out there promise you the world when it comes to Search Engine Optimisation. The Safeti position is that we let our own site do the talking.
Go here and type in ‘safeti.com‘ to get an idea of the current traffic to the site. Ubersuggest tends to underestimate the traffic compared to the real-time Google data, but it gives you an idea how we are doing!
We punch far above our weight when it comes to organic search. How do we do it? Well, we believe it’s due to 3 main factors:
- Great content – satisfying search intent for our visitors e.g. Risk Assessment Essential Guide
- Long-term strategy – white hat, sustainable approach i.e. avoiding short-cuts
- Continuous improvement – tweaking our content/SEO consistently to suit the market
Getting help for your digital strategy can be a daunting task, especially as there are many SEO Services that will promise you the world, giving you unrealistic expectations. Our SEO Service in Belfast focuses on building strong relationships with local client’s to create long-term success for your brand.
Proof is in the SEO Pudding
With our direct experience, we have found that there is no set formula for search optimisation success. It takes time, dedication and patience.
As you can see, the growth of our own site has been considerable in 2020. This has all been achieved in-house by the Safeti team.
Eclipsing 50,000 page views per month and almost 15,000 visitors, we would love to share what we have learned to help your digital strategy.
SEO Tips for Small Businesses
Here are some basic tips on how to build an awesome SEO strategy for small business…
Dig for Gold
When researching key terms for the content your are creating, you need to take into account the age & credibility level of your website.
If your site is brand spanking new, you shouldn’t be trying to organically compete on key terms against long-established businesses within your market.
It’s usually much more effective to look for hidden opportunities with long-tail keywords that are less competitive, then your chances of ranking quickly will be much, much higher.
Once you get some traction and traffic, then you can start raising the bar.
Big changes begin with small steps.
Time is your Friend
As with most things in business, speed matters. And most people want to see results quickly.
With SEO optimisation, however, a short-term mindset is not often a successful one (unless you have a massive budget for paid advertising!).
This often leads to a short-term approach that tries to cut corners and is not sustainable. We advocate taking your time and looking through the lens of at least 12 month window to achieve your SEO objectives.
Focus on small, repeated actions over time to reach your SEO goals.
If at 1st your don’t Succeed
Outperforming within your niche when it comes to SEO is not achieved by ‘setting and forgetting’.
It pays dividends to keep track of your website, adjusting for new market trends and capitalising on new opportunities that appear.
The difference between ordinary and extraordinary, is practice.
What SEO Services can we offer?
As with any of our Services, we prefer to tailor the approach to each customer once we have reviewed their needs in detail. One-size does not fit all when it comes to SEO.
- We can provide a Retainer Service to maintain, update and improve your website & SEO performance (on a monthly basis)
- We can quote for a specific SEO and/or Content improvement project with defined goals
- We can offer a bespoke SEO Services package that bolts on to our HSE services